“And suddenly it was all pretty clear. The answer was fewer clients.  Caring for them, caring for ourselves, and the games too. Starting our lives, really.”

“That’s how you become great, man. You hang your balls out there.”

After 41 years my automotive apprenticeship is over. I’m going to “hang my balls out there” (again, some would argue) and just focus on the simple stuff that I enjoy and that I know makes a difference – just ideas and cars.

The world is changing. Something’s are not changing fast enough. The rate of external change is faster than the rate of internal improvement in most companies. Everyone agrees something different needs to be done to balance this equation. I’m going to make it happen. I’m going to help automotive companies speed up the change they know they need to make by coming up with well thought through and perfectly delivered ideas that fully reflect the companies we work with’s ‘WHY’.

We are passionate about it. And I passionately believe the support for the automotive market in disrupting the establishment using strategy, consultancy, ideas generation and down right hard work has a gap for a few hard working, passionate, maverick car guys and gals – all with history in doing this stuff already.

IDEAS+CARS is not a one size fit all solution – if fact we will only work with a very small number of people we like – but like Jerry Maguire we will immerse ourselves in a brand (athlete) and it’s challenges and will try to come up with big ideas that will either be part of the change, signal the change or to force a change.  Because at the end of the day change is all about Ideas.

As Stalin said “Ideas are more powerful than guns. We would not let our enemies have guns, why should we let them have ideas.”

Ideas motivate and change people inside and outside of a brand. Big ones that reflect the way the Brand wants to go or what the Brand wants to become, change lives and can change the perception of the Brand overnight. First job will be to ask Why? Why are you wanting to change Perception/Direction/Volume/Interactions?  Because an idea without a purpose is just a guess.

We will be consciously reckless. So yes we will keep asking WHY?  You can read elsewhere about our mantra – they are a little bit like Jerry Maguire’s mindset. And we are not bashing other peoples approach to helping brands change – we just think there is an alternative – like Jerry did.

IDEAS+CARS just want to help those that know somewhere along the line you are going to need some big, hairy arsed, disruptive ideas to make the change real.