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Millennial Esports, Silverstone and IDEAS+CARS raise bar for esports racing content


First project delivered with Millennial Esports support for IDEAS+CARS Esports broadcast quality at level of traditional sport Showcase for future content direction for Millennial Esports LONDON, UK (Tuesday, August 15, 2016): Esports racing reached a new level of professionalism on Sunday with the first-ever live Esports stream promoted by Millennial Esports through IDEAS+CARS Held in partnership with Silverstone Circuits, The …

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IDEAS+CARS join forces with AerNow for new technologies

LONDON, UK (Wednesday, November 2, 2016): IDEAS+CARS has joined forces with AerNow to take the next step in bridging the gap between virtual and reality using new innovative broadcast and streaming technologies. Launched earlier this year by founder Darren Cox, IDEAS+CARS is an un-agency – a group of passionate and professional collaborators that have extensive experience in delivering exceptional IDEAS …

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I’m doing a Jerry Maguire

Nissan GT-R Nismo GT3 at Blancpain Endurance Series

MAGUIRE’S VOICE “And suddenly it was all pretty clear. The answer was fewer clients.  Caring for them, caring for ourselves, and the games too. Starting our lives, really.” PRINT SHOP GUY “That’s how you become great, man. You hang your balls out there.” After 41 years my automotive apprenticeship is over. I’m going to “hang my balls out there” (again, some would argue) and just …

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What I “learnt, re-learnt and unlearnt”* at Sport Business Conference – ‘Leaders’ *Jeremy Dale: Microsoft If you keep your eyes open in business, the first day of #Leaders15 was not a surprise. My summary of day 1 on twitter was the following Content is still king Collaboration is the only mindset Access for fans is expected Interaction through technology is …

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Nissan GT Academy. 

Blancpain Endurance Series. 

Monza, 12th - 13th April 2014.

Photo: Drew Gibson

People don’t buy WHAT you do, they buy WHY you do it. Simon Sinek keeps it simple. He urges you to work out your Why. “WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?” You are reading this so I assume you care what is our WHY? I know that …

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