At IDEAS+CARS we are all motorsport fans. And specialists. We also know the pitfalls and problems in our sport.

We have the scars to prove it. IDEAS+CARS was born with the theory that motorsport needs a new direction. Sponsors can no longer stick a sticker on the side of the car and see the ROI roll in.

We’ve done global driver exchanges, cross promotions with football teams and built the world’s most high profile driver development programme.

But you’ll need something else. IDEAS+CARS will find it with you. And then lets go racing!